Julian Shapiro is widely known as the founder of Demand Curve, where he’s helped thousands of companies figure out their growth strategy. He also wrote the growth marketing column at TechCrunch, was VP of Marketing at Webflow, and even created an animation engine called Velocity that’s now used in apps like Uber and WhatsApp. In today’s episode, Julian dives deep on product-led acquisition (PLA) and why he believes it’s the best way to grow your company. He shares specific marketing strategies for growth and retention and speaks about his framework for creating novel, engaging content, and how to choose topics for that content. He also discusses a framework called the Curiosity Faucet, inspired by prolific creators such as Ed Sheeran, John Mayer, Taylor Swift, and Neil Gaiman, to help you unlock your own creativity.
Excellent episode Lenny. Julian's point about creating content from your mind rather than posting memes/ clickbait with threads, is a remarkable observation.
Thanks for this one Lenny! Very timely as I struggle with lowering CPL and CAC
Excellent episode Lenny. Julian's point about creating content from your mind rather than posting memes/ clickbait with threads, is a remarkable observation.
Great interview. I didn't see this link in the show notes, adding here: https://www.julian.com/guide/startup/retention
Great interview Lenny. I enjoyed listening to Julian. Love his work.