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Maya Prohovnik is currently Spotify’s Head of Podcast Product. She was employee #1 at Anchor, which was acquired by Spotify in 2019 and now powers more than 80% of all new podcasts created in the world. In 2023, Maya was named one of the Most Important People in Podcasting by The Hollywood Reporter. In today’s episode, we discuss:
• How Maya operationalizes “dogfooding”
• How to balance data-driven decision-making and intuition
• Strategies for preserving startup culture in a large organization
• Tactical tips to improve at public speaking
• How Radical Candor and the Eisenhower matrix transformed her approach to managing people
• What’s next at Spotify for Podcasters
Listen now on Apple, Spotify, Google, Overcast, and YouTube.
Find the full transcript at: https://www.lennyspodcast.com/building-anchor-selling-to-spotify-and-lessons-learned-maya-prohovnik-spotifys-head-of-podcast/
Where to find Maya Prohovnik:
• Threads: https://www.threads.net/@mayafish
• LinkedIn: https://www.linkedin.com/in/mayaprohovnik/
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• X: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
In this episode, we cover:
(00:00) Maya’s background
(04:34) Spotify’s podcasting platform
(06:24) Maya’s personal podcasts
(11:36) The importance of “dogfooding”
(13:24) How Maya operationalizes dogfooding
(16:31) How to balance data-driven decision-making and trusting your gut
(21:38) Building Anchor 2.0
(26:24) The beginning of Anchor’s hockey stick growth
(28:08) How Anchor utilized interns to make the Apple Podcasts integration “magical”
(35:36) Anchor and Spotify’s successful integration
(37:50) Maintaining a startup culture within a large organization
(39:20) Transitioning from a startup to a large company
(42:02) Challenges brought on by the acquisition
(48:49) How Maya’s leadership approach is guided by Radical Candor
(51:53) The Eisenhower matrix for prioritization and task management
(52:46) Productivity tips
(55:10) How to get better at public speaking
(59:38) The future of Spotify for Podcasters
(1:00:58) Lightning round
Referenced:
• What is “Dogfooding”?: https://www.nytimes.com/2022/11/14/business/dogfooding.html
• The Derry Connection: A Stephen King Podcast: https://open.spotify.com/show/6ixSiYlj3A9NqEXZDBgycf
• Blood on Their Hands: A Big Brother Fancast: https://open.spotify.com/show/4VP16lTL8sUniQXCFeBInv
• Time Share: A Children of Time Podcast: https://open.spotify.com/show/38yhl2lNOUajccfsdluh5j
• The End of the World as We Know It: A First-Time Parenting Podcast: https://open.spotify.com/show/3TUr0LxcueYo2nvnyR5rML
• Forgotify (stream Spotify songs that have never been played): https://forgotify.com/
• Michael Mignano on LinkedIn: https://www.linkedin.com/in/mignano/
• Lessons from scaling Spotify: The science of product, taking risky bets, and how AI is already impacting the future of music | Gustav Söderström (Co-President, CPO, and CTO at Spotify): https://www.lennyspodcast.com/lessons-from-scaling-spotify-the-science-of-product-taking-risky-bets-and-how-ai-is-already-impacting-the-future-of-music-gustav-soderstrom-co-president-cpo-and-cto-at-spotify/
• Radical Candor: https://www.amazon.com/Radical-Candor-Revised-Kick-Ass-Humanity/dp/1250235375
• What is the Eisenhower matrix?: https://www.figma.com/resource-library/what-is-the-eisenhower-matrix/
• Todoist: https://todoist.com/
• Getting Things Done: The Art of Stress-Free Productivity: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0143126563/
• Spotify for Podcasters: https://podcasters.spotify.com/
• Children of Time: https://www.amazon.com/Children-Time-Adrian-Tchaikovsky/dp/0316452505
• It: https://www.amazon.com/Novel-Stephen-King/dp/1982127791/
• Poker Face on Peacock: https://www.peacocktv.com/stream-tv/poker-face
• Barbie on Prime: https://www.amazon.com/Barbie-Margot-Robbie/dp/B0CB1TMKR6
• Deadly Games: https://www.imdb.com/title/tt0096741/
• 1-800 Contacts: https://www.1800contacts.com/
• Lovevery: https://lovevery.com/
• CoopCrate: https://www.coopcratechickens.com/
Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
Lenny may be an investor in the companies discussed.
Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Spotify’s Head of Podcast Product)