Choosing Your North Star Metric
A guest post on Future—a16z's new media site
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Hey there,
This is just quick email to let you know I wrote a guest post for Future (a16z’s new media site) that I’m pretty excited about. It’s a guide for helping you choose your North Star Metric(s), based on a survey of current and past employees at over 40 of today’s most successful growth-stage companies. Check out the table below for a glimpse of what you’ll find. Your North Star Metric is your strategy, and your strategy is your North Star Metric. I hope this guide helps you choose wisely.
If you have any feedback, questions, or thoughts, I’d love to hear it in the comments.
Have a fulfilling and productive week 🙏
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Hi Lenny, thanks for the great article.
My current understanding of NSM is that it is meant to be a leading indicator of revenue that is aligned with customer value. The entire point being not to drive towards revenue directly, but via a meaningful North Star. How can the companies in your research use Revenue as a NSM?
Any more detail you can shed on how the companies pursuing a revenue NSM actually implement this?
Thanks.
Hi Lenny
Most of what is listed for those companies look like lagging indicators or product/business impact metrics.
Just wondering, isn't the NS metric supposed to be a leading indicador, specifically around user behaviours?
Really interested on your take on this. Thanks