Mastering paid growth | Jonathan Becker (Thrive Digital)
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Listen now (95 min) | Brought to you by Braintrust—For when you needed talent, yesterday | AssemblyAI—Production-ready AI models to transcribe and understand speech | Miro—A collaborative visual platform where your best work comes to life — Jonathan Becker is the founder and president of Thrive Digital, where he and his team have deployed more than $3.5 billion in paid acquisition budgets for companies like Uber, Asana, Square, Tempur-Pedic, and MasterClass. He spent the first part of his career mastering SEO and is a world expert in DTC, lead generation, demand generation, and user acquisition. In today’s episode, we discuss:
Another timely one. I think Lenny you should compile podcasts like chapter books. Make two versions of this.
1. Founders series - split by stages. Early, Growth, etc
2. Corporate/Large company PMs