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Matteo Tittarelli's avatar

Great stuff, thanks for writing this both!

Couple of additions:

1) I was a bit surprised there was no mention to the Reforge approach to identifying your retention metric. Each product might have multiple use cases (eg. renting and hosting for Airbnb) which have different frequencies (daily, weekly, monthly). This might land teams to monitor different retention metrics for different customers.

2) Once retention curves are visualized, it might be helpful to segment them by criteria like: geo, device, UTM parameters, etc to deepen the insights from the retention metric

3) Appreciate the detailed SQL guide and reference to the usual suspects of product analytics. Lately, I’ve been using June.so which directly visualizes retention cohorts and segments based on Segment events. It’s so easy and delightful!

Hope this helps, keep up the great work! 🤝

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pratyush's avatar

Oh my god this is exactly what I needed. Thanks, Olga and Lenny!

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