Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube)

Where to find Camille Hearst:

• Twitter/X: https://twitter.com/camillionz

• LinkedIn: https://www.linkedin.com/in/chearst/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter/X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, we cover:

(00:00) Camille’s background

(04:24) Camille’s role as Head of Fan Monetization at Spotify

(07:40) The best and worst parts of working with artists

(14:15) Trends in the content creation world

(19:29) Advice on building a successful career as a creator

(21:32) The importance of content curators

(22:30) Camille’s startup, Kit 

(24:49) Advice on selling your startup

(28:28) The supply side of marketplaces

(34:37) How Camille became the second PM at iTunes 

(35:43) The story of meeting Steve Jobs

(43:01) Apple’s style of product management

(45:54) Opportunities on the platform side of content creation

(48:34) Camille’s early years growing up in a creative tech family

(53:45) Favorite frameworks

(52:32) Lightning round

Referenced:

• Adam Fishman on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-build-a-high-performing-growth-team-adam-fishman-patreon-lyft-imperfect-foods/

• The Federal Reserve says Taylor Swift’s Eras Tour boosted the economy. One market research firm estimates she could add $5 billion: https://www.cbsnews.com/news/taylor-swift-eras-tour-boosted-economy-tourism-federal-reserve-how-much-money-made/

• Yelp coins the “Beyoncé bump” for the economic halo created by the pop star’s Renaissance Tour: https://fortune.com/2023/07/19/beyonce-renaissance-tour-economic-impact/

• Lenny Bot: https://www.lennybot.com/

• YouTube streamer faces riot charge after Union Square Park erupts in chaos: https://www.nytimes.com/2023/08/04/nyregion/union-square-kai-cenat-twitch-giveaway.html

• Michelle Phan on YouTube: https://www.youtube.com/MICHELLEPHA

• Rover: https://www.rover.com/

• Airbnb’s product management shift: the view from product leaders: https://www.mindtheproduct.com/airbnbs-product-management-shift-the-viewpoint-of-product-leaders/#

• Hiroki Asai on LinkedIn: https://www.linkedin.com/in/hiroki-asai-a44137110/

• The Really Good Podcast: https://podcasts.apple.com/us/podcast/the-really-good-podcast/id1697794816

• Nichiren Buddhism: https://www.bbc.co.uk/religion/religions/buddhism/subdivisions/nichiren_1.shtml

• What’s Love Got to Do with It on Hulu: https://www.hulu.com/movie/whats-love-got-to-do-with-it-f996a307-ee91-4550-8829-3694f55e0189

• Marty Cagan on Lenny’s Podcast: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/

• Why you should eat the frog first: https://asana.com/resources/eat-the-frog

• Draw the owl: https://review.firstround.com/draw-the-owl-and-other-company-values-you-didnt-know-you-should-have

• The Three-Body Problem: https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032

• Kindred: https://www.amazon.com/Kindred-Octavia-Butler/dp/0807083690

• A Wrinkle in Time: https://www.amazon.com/Wrinkle-Time-Quintet/dp/0312367546/

• Foundation on AppleTV+: https://tv.apple.com/us/show/foundation/umc.cmc.5983fipzqbicvrve6jdfep4x3

• Battlestar Galactica on SyFy: https://www.syfy.com/battlestar-galactica

• Hijack on AppleTV+: https://tv.apple.com/us/show/hijack/umc.cmc.1dg08zn0g3zx52hs8npoj5qe3

• Shadow and Bone on Netflix: https://www.netflix.com/title/80236319

• Afrobeats playlist on Spotify: https://open.spotify.com/playlist/37i9dQZF1EQqFPe2ux3rbj

• “Calm Down” by Rema on Spotify: https://open.spotify.com/album/37iaWiKMa9YBbEDlw5c3Qh

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Lenny may be an investor in the companies discussed.