My favorite product management templates
1-pagers, strategy, GTM, and more
Hello and welcome to the free monthly edition of my weekly newsletter. I’m Lenny, and each week I humbly tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out at the office.
Q: I’ve seen you share a few PM templates in the past. Do you have a place to find all of your favorite templates?
Now I do!
Below are all of my favorite templates and frameworks that I rely on. As a bonus, I asked the wonderful people of Twitter to share their favorites, from which I picked my favorites and included. Enjoy!
My personal 1-pager template—How I start every project
Kevin Yien’s PRD template (PM at Square)—Love this whole template, particularly the “Non-Goals” section and the step-by-step flow
Asana’s project brief template—Also love this whole template, particularly the problem statement framework
Intercom’s story template—Love the simplicity, while still having everything you need to get started
Product Hunt’s PRD template—Love the way it begins (Who, Why, What), though a bit long
Adam Waxman’s PRD template (Design at SeatGeek)—Love 1-pager summary section before it dives deep
Steve Morin’s 1-pager template (EM at Asana)—Love the focus on success criteria and risks
Figma’s PRD template—A super-comprehensive plug-and-play template
Adam Thomas’s initiative template—A reminder of how valuable it is to keep these to one page, at least to start
V2MOM template by Marc Benioff
Amazon’s working backwards PR template by Ian McAllister
How to define your product strategy by Gibson Biddle
Product Vision Board by Roman Pichler
Geoffrey Moore’s positioning framework by Josh Smith
The Ladder of Needs by Catherine (Kit) Ulrich
Building a shared team vision by Google
Product Vision FAQ by Marty Cagan
Launch strategy template by Pratik Mehta
Marketing plan template by Michael Taylor
GTM plan template by The Product Folks
👌 Other templates
🤤 Additional goodness
If you have any other amazing templates or frameworks that you regularly use, across product, marketing, engineering, or design, please shoot them over. I’ll use this post as a living document of the best product development templates.
That’s it for this week!
🔥 Job opportunities
iOS engineer: Pairplay
🧠 Inspiration for the week ahead
Read: Unbundling Work from Employment by Li Jin
Watch: Japanese skateboarder Isamu Yamamoto (via Mike Lewis)
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