Nice work Ben. Good work on emotion and phrasing. Looking through it, I think the segmentation chapter may need a bit more work so it can be followed linearly, and some steps are discussed implicitly, which could benefit from additional sample communication in the interview. I also don't think we would have time to explicitly write the properties of segments in the brainstorm because of time constraints - the first example has five different properties/factors, and I think it detracts from following your plan. It takes a long time to read your article, so I would suggest separating the examples into separate sections, so I am able to load the framework mentally in one go before diving in. It will also help see where there are gaps in the interview dialogue. I also think your interview flow diagram hurts more than it helps - it would be terrific to see a stronger connection between the concepts your framework hinges on and how they feed into each other - especially highlighting customer motivation as an outstanding structure enhancer.
Definitely a definitive guide. I followed it up with the mock interview of "Meta Quest for the elderly" and it did a great job bringing your article to life. much appreciated!
I would like a refund because there were no redeem codes provided for the items I needed, such as Cursor Pro. Why is there no service at all? The product seems to lack credibility.
Wow, supper thorough. Appreciate the write up, Ben.
Nice work Ben. Good work on emotion and phrasing. Looking through it, I think the segmentation chapter may need a bit more work so it can be followed linearly, and some steps are discussed implicitly, which could benefit from additional sample communication in the interview. I also don't think we would have time to explicitly write the properties of segments in the brainstorm because of time constraints - the first example has five different properties/factors, and I think it detracts from following your plan. It takes a long time to read your article, so I would suggest separating the examples into separate sections, so I am able to load the framework mentally in one go before diving in. It will also help see where there are gaps in the interview dialogue. I also think your interview flow diagram hurts more than it helps - it would be terrific to see a stronger connection between the concepts your framework hinges on and how they feed into each other - especially highlighting customer motivation as an outstanding structure enhancer.
Definitely a definitive guide. I followed it up with the mock interview of "Meta Quest for the elderly" and it did a great job bringing your article to life. much appreciated!
Very thorough, and speaks to some pitfalls I face which makes it real for me. Thanks Ben! Great content!
I would like a refund because there were no redeem codes provided for the items I needed, such as Cursor Pro. Why is there no service at all? The product seems to lack credibility.