April Dunford on product positioning, segmentation, and optimizing your sales process
www.lennysnewsletter.com
Listen now (61 mins) | April Dunford is the author of the best-selling book Obviously Awesome, a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and now runs her own consulting firm, helping companies of all shapes and sizes nail their positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games.
April Dunford on product positioning, segmentation, and optimizing your sales process
April Dunford on product positioning…
April Dunford on product positioning, segmentation, and optimizing your sales process
Listen now (61 mins) | April Dunford is the author of the best-selling book Obviously Awesome, a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and now runs her own consulting firm, helping companies of all shapes and sizes nail their positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games.