The "upgrade path" mentioned here, step 3, is where I'm getting bogged down with conversion of free to paid. Need more bells and whistles- good thing I'll be releasing a podcast soon! Thanks for this in-depth article Lenny.
I’ve seen PLG crash and burn for a exactly the reasons mentioned in the article. For me, the most important step is making sure the metrics tracking is accurate. Further, product usage has to be automatically piped to sales for PQLs.
Hi Hila, I'm unable to listen to the article on Substack. It's starting but getting stuck soon -- I've been listening to many other articles and they're working just fine. Could you please check the audio file for this piece? Would love it if I can listen to it and beat the traffic blues 😅
Nice post. You mention that "PLG is probably the only viable way to grow efficiently given the low average customer value". I'm curious if there is quantitative data comparing the relative values of prosumer vs enterprise customers. Is an enterprise customer 2x as valuable as a prosumer customer? Much more than that (e.g. 5x or even more)? Appreciate any thoughts.
Thank you very much for the great reading. I enjoyed it and benefited from it very much.
Have a quick question if that's ok. I would appretiate a lot if you could drop a few words as an answer. I have a product with cost-per-transaction monetization model plus my product is a combo of digital tools and offline service (impact of which is quite big). May you know of any successful adoption of PLG for similar products?
Amazing article!! Thanks a lot for sharing. I want to ask. In step 2, "Pick a starting point," there is no description for the last category of "Product-led retention/expansion." Is it intentional?
Excellent read. Thanks for putting it together..
The "upgrade path" mentioned here, step 3, is where I'm getting bogged down with conversion of free to paid. Need more bells and whistles- good thing I'll be releasing a podcast soon! Thanks for this in-depth article Lenny.
I’ve seen PLG crash and burn for a exactly the reasons mentioned in the article. For me, the most important step is making sure the metrics tracking is accurate. Further, product usage has to be automatically piped to sales for PQLs.
What is PLG?
Hi Hila, I'm unable to listen to the article on Substack. It's starting but getting stuck soon -- I've been listening to many other articles and they're working just fine. Could you please check the audio file for this piece? Would love it if I can listen to it and beat the traffic blues 😅
Nice post. You mention that "PLG is probably the only viable way to grow efficiently given the low average customer value". I'm curious if there is quantitative data comparing the relative values of prosumer vs enterprise customers. Is an enterprise customer 2x as valuable as a prosumer customer? Much more than that (e.g. 5x or even more)? Appreciate any thoughts.
Thank you very much for the great reading. I enjoyed it and benefited from it very much.
Have a quick question if that's ok. I would appretiate a lot if you could drop a few words as an answer. I have a product with cost-per-transaction monetization model plus my product is a combo of digital tools and offline service (impact of which is quite big). May you know of any successful adoption of PLG for similar products?
Amazing article!! Thanks a lot for sharing. I want to ask. In step 2, "Pick a starting point," there is no description for the last category of "Product-led retention/expansion." Is it intentional?
This makes sense, and also doesn’t apply to regulated spaces like fintech.
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