The story behind Duolingo's 350% growth acceleration, leaderboards, streaks, notifications, and their innovative growth model
Nothing beats real life examples (especially including failures) in deep detail like this! 🙏
Would love to hear more about the acquisition bets that you referenced warrant their own case study! Great article.
Great article! Duolingo's definitely improved a lot in the last few years but hoping they can add more soon.
Would be great to have a way to do a language exchange directly with other users 🙂
HOW IS THIS FREE? So good & insightful!
It’s absolutely insane how Duolingo retain their users (actually, me) The gamification system works with perfect psychology. You inspire me to create a case about this too. Keep creating this kind of content 💪
thank you for sharing your insights & experience Jorge, this is worth more than a dozen books & lectures at any business school.
It was great to read about such a detailed user segmentation, its insights and features as a consequence of that analysis! Very thought-provoking.
Awesome work and thanks for sharing with us your approach for gamification.
Amazing read with a detailed look at real examples and experiments 💕🙌
This is mind-blowing, and might just change the trajectory of my org if we adopt (and adapt) these insights well. Thank you for sharing 🙏🏻
Woohoo! Thanks for sharing these insights (failures and successes), Jorge! Great case study :)
I believe that what has contributed the most to my daily use of Duolingo is when I open my phone and see that the owl gadget is about to break my streak. Above the annoying notifications or the leaderboard, which in my case are not important.
Wow. This. Is. AMAZING. I'm a frequent user of Duolingo and... Man this article is AMAZING.
Thanks for sharing Jorge! The "be aware of the similarities AND differences when borrowing features" sticked with me. Do you have any practical advise how to hold oneself accountable to critical thinking give the daily constraints (personal biases, company politics, deadlines pressures...)?
I'm hooked to Duolingo (good addiction) and now I know why :)