43 Comments

Nothing beats real life examples (especially including failures) in deep detail like this! 🙏

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Feb 28Liked by Lenny Rachitsky, Jorge Mazal

Would love to hear more about the acquisition bets that you referenced warrant their own case study! Great article.

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Great article! Duolingo's definitely improved a lot in the last few years but hoping they can add more soon.

Would be great to have a way to do a language exchange directly with other users 🙂

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HOW IS THIS FREE? So good & insightful!

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It’s absolutely insane how Duolingo retain their users (actually, me) The gamification system works with perfect psychology. You inspire me to create a case about this too. Keep creating this kind of content 💪

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It was great to read about such a detailed user segmentation, its insights and features as a consequence of that analysis! Very thought-provoking.

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Mar 1Liked by Jorge Mazal

thank you for sharing your insights & experience Jorge, this is worth more than a dozen books & lectures at any business school.

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Awesome work and thanks for sharing with us your approach for gamification.

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Fantastic read!

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Mar 1Liked by Jorge Mazal

Amazing read with a detailed look at real examples and experiments 💕🙌

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Mar 12Liked by Lenny Rachitsky

This is mind-blowing, and might just change the trajectory of my org if we adopt (and adapt) these insights well. Thank you for sharing 🙏🏻

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Mar 22Liked by Jorge Mazal

Woohoo! Thanks for sharing these insights (failures and successes), Jorge! Great case study :)

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Thanks for sharing Jorge! The "be aware of the similarities AND differences when borrowing features" sticked with me. Do you have any practical advise how to hold oneself accountable to critical thinking give the daily constraints (personal biases, company politics, deadlines pressures...)?

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I believe that what has contributed the most to my daily use of Duolingo is when I open my phone and see that the owl gadget is about to break my streak. Above the annoying notifications or the leaderboard, which in my case are not important.

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I'm hooked to Duolingo (good addiction) and now I know why :)

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Whomever is in charge in Marketing at Duolingo, Please reply to the mails sent. We want to use the duolingo school app . It' has been 48 hours and nothing received yet

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