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In this episode, naming expert David Placek shares his foundational principles that helped him create some of the world’s most iconic brands: BlackBerry, Azure, Sonos, and Impossible Foods, to name a few.
Whether you’re launching a new company or naming a product, this episode will sharpen how you think about brand strategy and help you avoid costly mistakes.
In this episode, you’ll learn:
Why naming is the single highest-leverage brand decision you’ll make
The 3 pillars of effective names
How invented names outperform descriptive ones (and cost less to build)
Why brainstorming rarely works - and what to do instead
The story behind Intel’s Pentium and how one name changed the industry
Why “Swiffer” made mopping fun
How Vercel went from “Zeit” to a name built for momentum
The 6 challenges every name must overcome in today’s AI-driven world
What not to do: common naming…
