Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Maui Nui Venison—The healthiest red meat on the planet delivered directly to your door | Eppo—Run reliable, impactful experiments — Jason Feifer is the editor in chief of
Insightful episode as we are developing our first press strategy for our company. Thank you for the very practical advice - 1) follow writers on social media, 2) freelancers may be hungrier, 3) the writers don't care about you, write for their audiences. Thoroughly enjoyed my first Lenny podcast!
I'd also add - along the lines of the 'be human' admonition - be helpful. Your pitch can be perfect, sources relevant and your company rep being interviewed a charmer, but if you yourself are not willing to go the extra mile for the reporter/editor, making sure they have everything they need, and being as responsive as possible, it's not likely they'll holler back at you for the next story.
Insightful episode as we are developing our first press strategy for our company. Thank you for the very practical advice - 1) follow writers on social media, 2) freelancers may be hungrier, 3) the writers don't care about you, write for their audiences. Thoroughly enjoyed my first Lenny podcast!
Really practical episode. So many greater aways, be human, sometimes you are not the story, opportunity B etc... thanks for sharing. Loved it
I'd also add - along the lines of the 'be human' admonition - be helpful. Your pitch can be perfect, sources relevant and your company rep being interviewed a charmer, but if you yourself are not willing to go the extra mile for the reporter/editor, making sure they have everything they need, and being as responsive as possible, it's not likely they'll holler back at you for the next story.