How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
You don’t need lots of employees to achieve impressive growth—but you do need a unique approach to hiring and structuring your team, and accurately measuring your growth efforts. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu. In this episode, she shares the exact strategies she’s used as a product leader to hack growth, hire the best, and perfect data collection. Join us.
Find the full transcript here: https://www.lennyspodcast.com/how-to-scrappily-hire-for-measure-and-unlock-growth-crystal-widjaja-gojek-and-kumu/#transcript
Thank you to our wonderful sponsors for making this episode possible:
• Amplitude: https://amplitude.com/
• Flatfile: https://www.flatfile.com/lenny
• Eppo: https://www.geteppo.com/
Where to find Crystal:
• Website: https://www.crissyw.com/
• Twitter: https://twitter.com/crystalwidjaja
• LinkedIn: https://www.linkedin.com/in/crystalwidjaja/
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
• Generation Girl: https://www.generationgirl.org/
• Experiment Design Question Example: https://docs.google.com/spreadsheets/d/1tSrEGpvg19OMKrRg45HGvsZBGz8BkeVc/edit#gid=1841057518
In this episode, we cover:
[00:00] Crystal’s path to product
[09:40] How Crystal decided to join a risky startup
[11:31] Why haven't super apps emerged in the U.S.?
[13:15] What startups in the U.S. can learn from companies in Asia
[16:35] How to get intentionally scrappier in your organization
[18:28] How to get and utilize scrappy and small data sets
[21:26] How to increase retention
[22:28] What does and doesn't work in growth?
[25:01] The conversion rates Crytsal looks for to determine viability and success
[28:03] How founders should think about approaching growth
[32:44] Figuring out how to grow and the resources you have at your disposal
[34:53] Optimizing the funnel to make growth happen faster
[37:40] Crystal's biggest lessons on unlocking growth
[40:07] Why most analytics efforts fail and how to avoid failure
[44:24] Signs your organization is getting analytics wrong
[46:17] The best resources for figuring out how to do analytics right
[47:05] Crystal's recommendations for metric tracking stacks.
[48:37] How you should set up your growth team originally
[51:38] Integrating growth teams or separating them?
[52:43] Who should be the first growth hire?
[53:55] How to hire a great growth person for your organization
[56:55] How to help women and young girls get into STEM (a non-profit that you started)
[1:02:07] Where to reach Crystal