Jul 31 • 1HR 3M

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

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Lenny Rachitsky
Interviews with world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product.
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You don’t need lots of employees to achieve impressive growth—but you do need a unique approach to hiring and structuring your team, and accurately measuring your growth efforts. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu. In this episode, she shares the exact strategies she’s used as a product leader to hack growth, hire the best, and perfect data collection. Join us.

Find the full transcript here: https://www.lennyspodcast.com/how-to-scrappily-hire-for-measure-and-unlock-growth-crystal-widjaja-gojek-and-kumu/#transcript

Thank you to our wonderful sponsors for making this episode possible:

• Amplitude: https://amplitude.com/

• Flatfile: https://www.flatfile.com/lenny

• Eppo: https://www.geteppo.com/

Where to find Crystal:

• Website: https://www.crissyw.com/

• Twitter: https://twitter.com/crystalwidjaja

• LinkedIn: https://www.linkedin.com/in/crystalwidjaja/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

Referenced:

• Generation Girl: https://www.generationgirl.org/

• Experiment Design Question Example: https://docs.google.com/spreadsheets/d/1tSrEGpvg19OMKrRg45HGvsZBGz8BkeVc/edit#gid=1841057518

In this episode, we cover:

[00:00] Crystal’s path to product

[09:40] How Crystal decided to join a risky startup 

[11:31] Why haven't super apps emerged in the U.S.? 

[13:15] What startups in the U.S. can learn from companies in Asia

[16:35] How to get intentionally scrappier in your organization

[18:28] How to get and utilize scrappy and small data sets 

[21:26] How to increase retention

[22:28] What does and doesn't work in growth?

[25:01] The conversion rates Crytsal looks for to determine viability and success

[28:03] How founders should think about approaching growth

[32:44] Figuring out how to grow and the resources you have at your disposal

[34:53] Optimizing the funnel to make growth happen faster

[37:40] Crystal's biggest lessons on unlocking growth

[40:07] Why most analytics efforts fail and how to avoid failure

[44:24] Signs your organization is getting analytics wrong

[46:17] The best resources for figuring out how to do analytics right

[47:05] Crystal's recommendations for metric tracking stacks.

[48:37] How you should set up your growth team originally

[51:38] Integrating growth teams or separating them?

[52:43] Who should be the first growth hire?

[53:55] How to hire a great growth person for your organization

[56:55] How to help women and young girls get into STEM (a non-profit that you started)

[1:02:07] Where to reach Crystal