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Ben Erez is a former PM at Meta, the first PM at three different startups, and now a full-time interview coach and educator. In this episode, Ben shares the five-part framework he developed after studying dozens of mock interviews, interviewing 50+ candidates at Facebook, and coaching hundreds of PMs through their job searches. It’s designed to help you master one of the most misunderstood stages of the PM interview loop: the product sense interview.
In this episode, you’ll learn
Ben’s five-part framework for acing product sense interviews
How to set assumptions and lead with structure
How to define a clear mission that guides every decision
A process for segmenting users and developing strong personas
How to map user journeys and surface high-impact problems
A method for brainstorming, prioritizing, and scoping solutions
Lessons from mock-examples (Claude, Meta, and Netflix)
Common pitfalls to avoid, and how to practice effectively
References
AI Practice Copilot for Product Sense & Analytical Thinking Interviews
The Definitive Guide to Mastering Analytical Thinking Interviews
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Welcome to Lenny’s Reads, where every week you’ll find a fresh audio version of my newsletter about building product, driving growth, and accelerating your career, read to you by the soothing voice of Lennybot.
