Hello and welcome to another edition of my weekly newsletter! My name is Lenny, and each week I tackle reader questions about building product, driving growth, working with humans, and anything else that’s stressing you out at the office. Send me your questions (just reply to this email or
If you're thinking about referrals for a B2B business, check out this follow-up thread: https://twitter.com/lennysan/status/1235017941441105921
Thanks Lenny, great article! How do you think about balancing the rewards to the referrer and the referee - should the referrer always receive more?
Hey Lenny, loved the article. Can you please elaborate on why having a data scientist was so valuable? What types of questions were they answering? How did you get them involved, and what types of insights did they discover?
Hey Lenny, Frank here - great short read for a starting a referral program. Can you elaborate a little bit in phase 1 - the limited discovery and limited platforms point?
For teams that are small, my takeaways are to figure out a monetary incentive or non-monetary incentive that provides enough value for them to ping the main retention action on the platform. Then, make sure to have some guerrilla analytics to figure out if it's working or not and tweak from there.