Great, challenging topic, Lenny. I really appreciate section 7 of the article.
I'd love some examples from B2B Saas world in the "project management" space, like Asana, Monday.com, ... and any other vendors where the creation of the "project" is just a step toward the value, but the real value comes down the road as various stakeholders collaborate to "manage" that project.
I don't see any examples of Activation events that would work for companies like that.
Hello! is it still possible to get access to the survey results? I only came across this recently and found it very helpful. It would come very handy for me as a newly minted head of growth!
May be a dumb question to ask, but is it ok to pick the end of onboarding as the activation milestone? E.g if the onboarding consists of connecting a bunch of integrations to the app? (without them the app is not really usefull)
How do you think about balancing KPIs for your Activation-focused growth team to make sure they are not myopically focused only on Activation at the cost of retention?
For example, you might cut out compliance steps that are important for remaining active on the platform but not mandatory for first action. This would increase 'activation' but then increase churn as some customers may end up being non-compliant.
What is a good activation rate
Great insights and ideas! Would read something similar about reactivation! :-)
Great, challenging topic, Lenny. I really appreciate section 7 of the article.
I'd love some examples from B2B Saas world in the "project management" space, like Asana, Monday.com, ... and any other vendors where the creation of the "project" is just a step toward the value, but the real value comes down the road as various stakeholders collaborate to "manage" that project.
I don't see any examples of Activation events that would work for companies like that.
Thanks!
Any conversion rate benchmark for web3 ?
Hello! is it still possible to get access to the survey results? I only came across this recently and found it very helpful. It would come very handy for me as a newly minted head of growth!
Amazing ideas and insights. Loved them :)
Very good piece, thank you!
May be a dumb question to ask, but is it ok to pick the end of onboarding as the activation milestone? E.g if the onboarding consists of connecting a bunch of integrations to the app? (without them the app is not really usefull)
How do you think about balancing KPIs for your Activation-focused growth team to make sure they are not myopically focused only on Activation at the cost of retention?
For example, you might cut out compliance steps that are important for remaining active on the platform but not mandatory for first action. This would increase 'activation' but then increase churn as some customers may end up being non-compliant.
Great content, Lenny! Do you have benchmark for real estate market, considering activation rate as new users to 1st visit booked?
Excited to see it, I look forward to it, thx Lenny ヽ(´▽`)/
b2d
This is brilliant, comparing activation rates across sectors is always a challenge 🤷🏻♂️
I created this template to track product metrics based on the AARRR framework by Dave McClure
https://stayscrappy.substack.com/p/aarrr-template
Keen to hear any thoughts or feedback.