Lenny's Newsletter
Lenny's Podcast: Product | Career | Growth
How I built a 1M+ subscriber newsletter and top 10 tech podcast | Lenny Rachitsky
Preview
0:00
-1:06:53

How I built a 1M+ subscriber newsletter and top 10 tech podcast | Lenny Rachitsky

My wife, Michelle Rial, turns the mic on me to unpack the story behind my newsletter and podcast

People have been asking me to sit on the other side of the mic for a long time. With my wife’s debut children’s book, Charts for Babies, coming out next month, we figured: why not do it together? What followed was one of the most honest conversations I’ve had on this podcast. Michelle asked things no one else would think to ask—and many things I’ve never shared publicly. You’ll hear about the specific moments that pushed me to start the newsletter, how I think about quality and iteration, what most stresses me out, and the scariest moment of my life. This was so fun, and so special, and I hope you like it.

Pre-order Charts for Babies: https://www.amazon.com/Charts-Babies-Picture-Book/dp/1419785184

We discuss:

  1. The collection of moments that led me to what I do now

  2. When I added a paywall, and how I knew it was working

  3. The hidden treadmill behind shipping a newsletter post and podcast episode every week

  4. The most stressful moments I’ve had in business and in life

  5. How I think about stress, consistency, and keeping the business small


Brought to you by:

WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs

Metaview—The AI platform for recruiting

DX—The developer intelligence platform designed by leading researchers

Where to find Michelle Rial:

• X: https://x.com/TheRialMichelle

• LinkedIn: https://www.linkedin.com/in/michellerial

• Website: https://www.michellerial.com

Referenced:

• What Seven Years at Airbnb Taught Me About Building a Business: https://www.lennysnewsletter.com/p/what-seven-years-at-airbnb-taught

• How to Make a Living as an Artist: https://essays.fnnch.com/make-a-living

Indiana Jones: https://en.wikipedia.org/wiki/Indiana_Jones

• Joshua Tree National Park: https://en.wikipedia.org/wiki/Joshua_Tree_National_Park

• Authentic Happiness: https://www.authentichappiness.sas.upenn.edu

• Misophonia: https://my.clevelandclinic.org/health/diseases/24460-misophonia

• Head of Claude Code: What happens after coding is solved | Boris Cherny: https://www.lennysnewsletter.com/p/head-of-claude-code-what-happens

The Devil Wears Prada: https://en.wikipedia.org/wiki/The_Devil_Wears_Prada_(film)

• Emily Charlton: https://devil-wears-prada.fandom.com/wiki/Emily_Charlton

When Harry Met Sally: https://en.wikipedia.org/wiki/When_Harry_Met_Sally…

• xkcd: Ballmer Peak: https://xkcd.com/323

• How Long Can I Call My Baby a Baby?: https://cupofjo.com/2026/02/27/how-long-can-i-call-my-baby-a-baby

Recommended books:

Am I Overthinking This?: Over-Answering Life’s Questions in 101 Charts: https://www.amazon.com/Am-Overthinking-This-Over-answering-questions/dp/1452175861

Charts for Babies: A Picture Book: https://www.amazon.com/Charts-Babies-Picture-Book/dp/1419785184

Maybe This Will Help: How to Feel Better when Things Stay the Same: https://www.amazon.com/Maybe-This-Will-Help-Better/dp/1797211250

• Jon Klassen books: https://www.amazon.com/stores/author/B00MXOB18Q?ccs_id=9e2a2952-ae68-4b1b-ae95-8ed471bd8e75

I Want My Hat Back: https://www.amazon.com/I-Want-My-Hat-Back/dp/0763655988


Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.


My biggest takeaways from this conversation:

This post is for paid subscribers