Listen now (109 mins) | Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for tech leaders — Christopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-backed tech startups. He is best known as a “godfather” of category design, and Adobe named his book
Don't come for Chris's terrible impressions! Do listen for great insights and really punchy takeaways.
One of the longest but strongest episodes. Already listened to it twice!
Such a GREAT episode Lenny! Love the concept of not comparing my new pre-launch business to others - and finding different language to frame, name and claim a new category instead.
The timing of this episode is probably why I’ve reacted to it so strongly.
Thanks doing what you do!