1 Comment

This episode had a huge impact on me and my co-founder and it came at the perfect time. Two weeks ago, we were in the midst of our company offsite and had been overhauling our sales strategy. Had a conversation with the CRO of a $500M+ company (which birthed this article: https://www.makingproductsense.com/p/pricing-strategy), and then a couple days later, this episode dropped. So many notes, especially around the small practices that improve closing rate 3-5% each, which add up and move the needle.

Expand full comment