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Introducing the GAIN framework for feedback: an evidence-based approach to giving feedback that people love, appreciate, and act on
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Introducing the GAIN framework for feedback: an evidence-based approach to giving feedback that people love, appreciate, and act on

A step-by-step guide to crafting feedback you’ll want to give and people will want to get

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If feedback is a gift, why does it often feel so difficult?

In this episode, we break down executive coach Jack Cohen’s ****evidence-based GAIN framework - a simple, memorable way to give feedback that actually lands.

Whether you manage a team or want to nudge a peer, this is a step-by-step playbook for feedback that strengthens relationships, drives behavior change, and leaves people feeling supported and motivated to change.

Listen now: YouTube | Apple | Spotify

In this episode, you’ll learn:

  • Why we struggle to give tough feedback

  • How “start with the Goal” flips defensiveness into motivation

  • Why great feedback names Actions and Impacts, not judgments

  • How acknowledging your contribution disarms resistance

  • Scripts that make tough conversations feel collaborative

  • A framing that helps preserve ambition and psychological safety

  • A Stanford-tested “wise feedback” sentence that boosts follow-through

  • The 3 Ws fr…

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