Listen now (70 mins) | Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app | Eppo—Run reliable, impactful experiments — Bob Moesta is the co-creator of the Jobs To Be Done (JTBD) framework, a close collaborator of Clay Christensen, and CEO and founder of The Re-Wired Group. He has helped launch more than 3,500 new products, services, and businesses and built and sold several startups himself. He is also a fellow at the Clayton Christensen Institute and a guest lecturer at the Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University’s Kellogg School of Management. In this episode, we discuss:
I've been a big fan of Bob and a practitioner of JTBD since I attended one of Bob's workshops many, many years go. In the afternoon portion of the workshop (I believe we were in Dublin, Ireland), he did a live JTBD interview with someone that had recently bought a new house, and that really opened up my eyes to a new way to talk to customers.
JTBD interviews are truly a game changer. And JTBD overall is such a useful framework to help dig into the "why" about any product (and individual features within it).
To help both the companies where I've worked and startups that I've mentored, I've given lots of workshops around JTBD, and made the slides available. You might find them useful to present the framework to colleagues or clients. Here they are:
I've been a big fan of Bob and a practitioner of JTBD since I attended one of Bob's workshops many, many years go. In the afternoon portion of the workshop (I believe we were in Dublin, Ireland), he did a live JTBD interview with someone that had recently bought a new house, and that really opened up my eyes to a new way to talk to customers.
JTBD interviews are truly a game changer. And JTBD overall is such a useful framework to help dig into the "why" about any product (and individual features within it).
To help both the companies where I've worked and startups that I've mentored, I've given lots of workshops around JTBD, and made the slides available. You might find them useful to present the framework to colleagues or clients. Here they are:
https://www.linkedin.com/pulse/building-innovative-software-jobs-to-be-done-shape-up-arrigoni
Thanks Lenny for another great interview!