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Figma’s CEO: Why AI makes design, craft, and quality the new moat for startups | Dylan Field
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Figma’s CEO: Why AI makes design, craft, and quality the new moat for startups | Dylan Field

Dylan Field is co-founder and CEO of Figma, a beloved tool used by every modern product team. Founded in 2012, Figma has expanded from a single design tool to a comprehensive platform including FigJam, Slides, Dev Mode, and, most recently, Figma Make. After a $20 billion acquisition by Adobe fell through due to regulatory pushback, Dylan led the company to a successful IPO in 2025.

What you’ll learn:

  1. How Dylan kept internal morale up after the Adobe acquisition fell through [05:50]

  2. His approach to maintaining pace and a sense of urgency 13 years in [09:13]

  3. How to systematically develop taste [59:54]

  4. How Figma decides which product lines to add [31:06]

  5. Why Dylan obsesses over “time to value” [39:32]

  6. How AI is making design more valuable [01:10:32]

This entire episode is brought to you by:

Stripe—Helping companies of all sizes grow revenue

Where to find Dylan Field:

• X: https://x.com/zoink

• LinkedIn: https://www.linkedin.com/in/dylanfield/

Referenced:

• Dylan Field live at Config: Intuition, simplicity, and the future of design: https://www.lennysnewsletter.com/p/dylan-field-live-at-config

• Figma: https://www.figma.com/

• Adobe: https://www.adobe.com/

• Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor

• Notion’s lost years, its near collapse during Covid, staying small to move fast, the joy and suffering of building horizontal, more | Ivan Zhao (CEO and co-founder): https://www.lennysnewsletter.com/p/inside-notion-ivan-zhao

• $46B of hard truths from Ben Horowitz: Why founders fail and why you need to run toward fear (a16z co-founder): https://www.lennysnewsletter.com/p/46b-of-hard-truths-from-ben-horowitz

• FigJam: https://www.figma.com/figjam/

• Cursor chat: https://help.figma.com/hc/en-us/articles/4403130802199-Use-cursor-chat-in-Figma-Design

• Figma Slides: https://www.figma.com/slides/

• Figma Sites: https://www.figma.com/sites/

• Figma Buzz: https://www.figma.com/buzz/

• Figma Draw: https://www.figma.com/draw/

• Figma Design: https://www.figma.com/design/

• Dev Mode: https://www.figma.com/dev-mode/

• Figma Make: https://www.figma.com/make/

• Zach Lloyd on X: https://x.com/zachlloydtweets

• Warp: https://www.warp.dev/

• Dylan’s post on X about Figma on an AI product leaderboard: https://x.com/zoink/status/1968588014935801884

• Kurt Cobain: https://en.wikipedia.org/wiki/Kurt_Cobain

• Damien Correll on LinkedIn: https://www.linkedin.com/in/damiencorrell/

• Marcin Wichary on LinkedIn: https://www.linkedin.com/in/mwichary/

• Loredana Crisan on LinkedIn: https://www.linkedin.com/in/loredanacrisan/

• Amber Bravo on LinkedIn: https://www.linkedin.com/in/amberbravo/

• Figma’s 2025 AI report: Perspectives from designers and developers: https://www.figma.com/blog/figma-2025-ai-report-perspectives/

• Jevons paradox: https://en.wikipedia.org/wiki/Jevons_paradox#Energy_conservation_policy

• AI prompt engineering in 2025: What works and what doesn’t | Sander Schulhoff (Learn Prompting, HackAPrompt): https://www.lennysnewsletter.com/p/ai-prompt-engineering-in-2025-sander-schulhoff

Pantheon: https://www.imdb.com/title/tt11680642/

• Retro: https://retro.app/

• Thiel Fellowship: https://thielfellowship.org/

Recommended books:

Understanding Comics: The Invisible Art: https://www.amazon.com/Understanding-Comics-Invisible-Scott-McCloud/dp/006097625X

The Spy and the Traitor: The Greatest Espionage Story of the Cold War: https://www.amazon.com/Spy-Traitor-Greatest-Espionage-Story/dp/1101904216

Codex Seraphinianus: https://www.amazon.com/Codex-Seraphinianus-Anniversary-Luigi-Serafini/dp/0847871045


Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.


My biggest takeaways from this conversation:

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