I’ve worked with enough PLG (Product-led growth) companies at this point that I’m starting to think we all work at the same company. Different logo, different Slack, slightly different shade of purple or gold on the pricing page, but somehow the exact same conversations.
Watching companies go through the same PLG-to-enterprise growing pains over and over again makes me feel like I’m Bill Murray in Groundhog Day. I’m not really seeing this at Lovable and I will do everything in my power so that it will continue this way, but as I talk to other companies, it is always a painful reminder how wide-spread this is…
So this post isn’t really about the solutions. Okay, yeah, obviously I have strong opinions about how we can fix some of this stuff. But for now sometimes it’s helpful to just realize you’re not the only one having these discussions. The good news for you is… your problems aren’t so unique. Not such great news for our industry, though.
So I made a bingo card of my um, favorite conv…