Benchmarks

How much product managers make in the U.S., Europe, and Canada

Comprehensive salary, equity, and total comp benchmarks for product managers

Feb 18, 2025 • Lenny Rachitsky

Introducing Core 4: The best way to measure and improve your product velocity

A unified developer productivity framework from the creators of DORA, SPACE, and DevEx

Jan 14, 2025 • Laura Tacho

What is good free-to-paid conversion

Benchmarks of good and great free-to-paid conversion rates based on a survey of 1000+ products

Aug 1, 2023 • Kyle Poyar and Lenny Rachitsky

What is a good activation rate

Good and great activation rates based on the results of our benchmarking survey

Oct 25, 2022 • Lenny Rachitsky and Yuriy Timen

What is a good growth rate

Benchmarks and insights from the world’s best investors

Apr 26, 2022 • Lenny Rachitsky

What is good waitlist conversion

Benchmarks and advice for making the most of your waitlist

Mar 1, 2022 • Lenny Rachitsky

What is good monthly churn

Benchmarks for good and great monthly churn, by company type and price point

Feb 8, 2022 • Lenny Rachitsky

What is a good payback period?

Benchmarks for good, great, and exceptional payback periods based on guidance from 16 growth experts

Dec 14, 2021 • Lenny Rachitsky

What is good retention?

Although retention is widely considered to be the most important metric to get right when building (or investing in) a business, it’s also one of the…

Jun 9, 2020 • Lenny Rachitsky

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