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Benchmarks

How much product managers make in the U.S., Europe, and Canada
Comprehensive salary, equity, and total comp benchmarks for product managers
Feb 18 • 
Lenny Rachitsky
200
13
Introducing Core 4: The best way to measure and improve your product velocity
A unified developer productivity framework from the creators of DORA, SPACE, and DevEx
Jan 14 • 
Laura Tacho
232
4
What is good free-to-paid conversion
Benchmarks of good and great free-to-paid conversion rates based on a survey of 1000+ products
Aug 1, 2023 • 
Kyle Poyar
 and 
Lenny Rachitsky
166
9
What is a good activation rate
Good and great activation rates based on the results of our benchmarking survey
Oct 25, 2022 • 
Lenny Rachitsky
 and 
Yuriy Timen
184
22
What is a good growth rate
Benchmarks and insights from the world’s best investors
Apr 26, 2022 • 
Lenny Rachitsky
40
What is good waitlist conversion
Benchmarks and advice for making the most of your waitlist
Mar 1, 2022 • 
Lenny Rachitsky
18
1
What is good monthly churn
Benchmarks for good and great monthly churn, by company type and price point
Feb 8, 2022 • 
Lenny Rachitsky
34
7
What is a good payback period?
Benchmarks for good, great, and exceptional payback periods based on guidance from 16 growth experts
Dec 14, 2021 • 
Lenny Rachitsky
31
1
What is good retention?
Although retention is widely considered to be the most important metric to get right when building (or investing in) a business, it’s also one of the…
Jun 9, 2020 • 
Lenny Rachitsky
146
72
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