B2B

How Gong builds product

Co-founder and chief product officer Eilon Reshef on autonomy, OKRs, design partners, prioritizing, interviewing, and more

Jan 23, 2024 •

Lenny Rachitsky

How to describe your business as an equation

And why you don’t fully understand your business until you can

Jan 16, 2024 •

Lenny Rachitsky

and

Dan Hockenmaier

Lessons from going freemium: a decision that broke our business

How freemium and no-friction onboarding reversed our growth, and how we got back on track

Nov 28, 2023 •

Lessons learned from a startup that didn’t make it

What not to do when building a B2B startup

Oct 31, 2023 •

Scaling your B2B growth engine

Part seven of my seven-part series on kickstarting and scaling a B2B business

Oct 24, 2023 •

Lenny Rachitsky

Hiring your early team

Part six of my seven-part series on kickstarting and scaling a B2B business

Oct 3, 2023 •

Lenny Rachitsky

A guide for finding product-market fit in B2B

Part five of my seven-part series on kickstarting and scaling a B2B business

Sep 12, 2023 •

Lenny Rachitsky

How to find and win your first 10 B2B customers

Part four of my seven-part series on kickstarting and scaling a B2B business

Sep 5, 2023 •

Lenny Rachitsky

How to identify your ideal customer profile (ICP)

Part three of my seven-part series on kickstarting and scaling a B2B business

Aug 29, 2023 •

Lenny Rachitsky

How to validate your B2B startup idea

Part two of my seven-part series on how to kickstart and scale a B2B business

Aug 15, 2023 •

Lenny Rachitsky

How the most successful B2B startups came up with their original idea

Part one of my seven-part series on kickstarting and scaling a B2B business

Aug 8, 2023 •

Lenny Rachitsky

What working at Figma taught me about customer obsession

VP of Product Sho Kuwamoto on the importance of feel, service, and customer support

Jun 2, 2023 •

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