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A guide for finding product-market fit in B2B
Part five of my seven-part series on kickstarting and scaling a B2B business
Lenny Rachitsky
Sep 12
182
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A guide for finding product-market fit in B2B
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5
How to find and win your first 10 B2B customers
Part four of my seven-part series on kickstarting and scaling a B2B business
Lenny Rachitsky
Sep 5
111
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How to find and win your first 10 B2B customers
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How to identify your ideal customer profile (ICP)
Part three of my seven-part series on kickstarting and scaling a B2B business
Lenny Rachitsky
Aug 29
153
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3
How to hire your first growth team
Practical advice from 12 world-class growth experts, including Lauryn Isford, Casey Winters, John Egan, Adam Fishman, Melissa Tan, Laura Schaffer, Hila…
Elena Verna
and
Andrea Wang
Aug 22
95
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2
How to validate your B2B startup idea
Part two of my seven-part series on how to kickstart and scale a B2B business
Lenny Rachitsky
Aug 15
195
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How to validate your B2B startup idea
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5
How the most successful B2B startups came up with their original idea
Part one of my seven-part series on kickstarting and scaling a B2B business
Lenny Rachitsky
Aug 8
295
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How the most successful B2B startups came up with their original idea
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19
What is good free-to-paid conversion
Benchmarks of good and great free-to-paid conversion rates based on a survey of 1000+ products
Kyle Poyar
and
Lenny Rachitsky
Aug 1
139
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What is good free-to-paid conversion
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9
How today’s top consumer brands measure marketing’s impact
Lessons from studying how 40+ brands measure their marketing impact, including McDonalds, H&M, TikTok, Amazon, Airbnb, and Uber
Michael Kaminsky
and
Mike Taylor
Jul 18
153
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How today’s top consumer brands measure marketing’s impact
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The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Listen now (93 mins) | Brought to you by Amplitude—Build better products | Miro—A collaborative visual platform where your best work comes to life …
Lenny Rachitsky
Apr 2
67
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The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
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Growth ideas
A long and growing list of ideas to inspire your team’s thinking on increasing top-of-funnel, monetization, conversion, retention, and velocity
Lenny Rachitsky
Mar 14
167
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Growth ideas
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2
How Duolingo reignited user growth
The story behind Duolingo's 350% growth acceleration, leaderboards, streaks, notifications, and their innovative growth model
Jorge Mazal
Feb 28
599
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How Duolingo reignited user growth
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56
Growth inflections
Stories behind growth unlocks for Figma, Facebook, Airbnb, YouTube, Tinder, DoorDash, and others
Lenny Rachitsky
Feb 14
118
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Growth inflections
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7
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